Business hours disagree
Observed: The sample website says Saturday hours are 9 to 5. Its sample business listing says closed.
Why it matters: A customer cannot tell when to visit.
Next step: Confirm the correct hours and align the public listings.
Free internet audits · Managed social media
We find the gaps across your online presence, then help you show up consistently. Free internet audits, social media management and AI assisted workflows, with Lilly under IRF LLC.
Start with a free internet audit
We connect the dots across the places people find you and the systems that support them. You get documented discrepancies, their impact and a practical plan for what to fix first.
We compare your website, visible business listings and public profiles for matching identity, service details and working destinations.
Evidence → impact → action → verificationObserved: The sample website says Saturday hours are 9 to 5. Its sample business listing says closed.
Why it matters: A customer cannot tell when to visit.
Next step: Confirm the correct hours and align the public listings.
Observed: The sample social profile and website show different phone numbers.
Why it matters: Inquiries may reach the wrong place.
Next step: Verify the current number and update the affected profiles.
We start with publicly available evidence. Private analytics, account settings, server configuration and deeper backend checks require the business owner’s authorized access. Findings explain what was checked and what remains unverified.
See how the work connects
See a sample post move from idea to review, into a business feed, and on to a customer conversation. Try the approvals yourself.
What we can help with
A connected review of your website, search presence, business listings, social profiles and customer journey, with evidence and a clear action plan.
Content planning, brand voice, publishing coordination and community conversations that keep your presence consistent.
AI assisted drafts, scheduling, monitoring and suggested replies, with agreed permissions and human review where it matters.
Site structure, mobile experience, speed, search signals, forms and visible integrations. Deeper private system checks use owner authorized access.
Find mismatched contact details, incomplete profiles, disconnected links and inconsistent messaging across the places customers find you.
Bring inquiries, CRM workflows and appointment steps together so a good conversation has a clear place to go next.
Selected work from IRF
Shared examples from Ian and the IRF team: social publishing infrastructure and a service business customer journey.

A full-stack desktop and cloud product for structured social posting, permissions, billing, release delivery, and automation.
Visit GroupBlast
A service business website and connected customer journey for local positioning, quote requests, scheduling, CRM intake, and follow up.
Visit Blooming LandscapeYour person at IRF
I’m Lilly, a Marketing Executive at IRF LLC. My background is in SEO, digital marketing, social media and content writing. I’m the person you talk to about how your business looks online, where the experience breaks down and what a better next step could look like.
I work with our team to connect the audit, the content and the systems behind them. From inconsistent business listings to a social calendar that never quite happens, we turn scattered problems into a practical plan and a managed workflow.
The toolkit behind the work
The shared IRF toolkit for marketing, websites, automation and business systems. We choose the tools around the job.
The building blocks used across product, automation, data, and interface work.
Responsive web applications, desktop products, dashboards, forms, portals, and reusable interface systems.
Local and cloud services that connect interfaces to business logic, third party systems, and live operational data.
Structured data models designed for reliable application state, reporting, access control, and system recovery.
Source control, deployment, packaging, release delivery, and the infrastructure that keeps a build usable after launch.
Purpose built scripts and browser systems for collecting public information, controlling workflows, and reducing repetitive work.
Customer journeys that turn a new inquiry into an organized conversation, appointment, quote, and managed relationship.
The less visible work that makes a system easier to trust, maintain, test, explain, and improve.
Tools and protocols used to move between code, cloud systems, data, browsers, and deployment environments efficiently.
AI is one part of the delivery stack, used where it improves an actual workflow rather than replacing engineering judgment.
Let’s start with your business
Start with a free internet audit. We’ll review your public presence and explain what we find, where the evidence stops and what a useful next step looks like.
Ask Lilly for a free auditEmail opens to the IRF team at guysadwise@gmail.com.