Integrity Refinement Focus

For nonprofit and public sector buyers

Clear websites for the people you serve.

IRF LLC is a small web and software studio in Delavan, Wisconsin, run by Ian Flynn. We plan, design, build and launch websites that explain services in plain language, work on phones and computers, and give people a simple way to reach you.

Below are three live client websites we built and launched. Each link opens the real site in a new tab.

Client case studies

Lake Life Marine website home page

Marine service · Delavan, Wisconsin

Lake Life Marine

A website for an owner operated boat service shop that serves Delavan, Lake Geneva, Lake Como, Lauderdale and nearby lakes. Visitors can review engine service, seasonal boat care, detailing, covers and electronics work, browse a photo gallery, and call or text the shop directly.

What we delivered

  • Service pages organized by season and type of work
  • Photo gallery of completed work
  • Service area and direct call or text contact
  • Layout that adapts to phones, tablets and computers
lakelifemarine.org ↗
Blooming Landscape website home page

Landscaping · Walworth County, Wisconsin

Blooming Landscape

A website for a residential landscaping company serving Elkhorn, Lake Geneva, Delavan, Burlington, East Troy, Whitewater and nearby towns. It presents lawn care, mulch, seasonal cleanups and patio design, real project photos, and a simple four step path from quote request to scheduled service.

What we delivered

  • Service pages with real project photography
  • Service area by town
  • Quote request and call options on every page
  • Layout that adapts to phones, tablets and computers
bloominglandscapellc.com ↗
Huff Auto Detailing website home page

Auto detailing · Delavan, Wisconsin

Huff Auto Detailing

A website for an owner operated auto detailing business. It lists interior and exterior detailing, paint correction and ceramic coating, shows before and after photos taken by the shop, and explains the ways to book, including shop drop off and mobile service.

What we delivered

  • Clear service menu
  • Before and after photo comparison
  • Booking options with call and text links
  • Layout that adapts to phones, tablets and computers
huffautodetailing.com ↗

Accessibility statement

IRF LLC uses the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA as the target for the websites we build, including this one.

In practice that means semantic headings and landmarks, text alternatives for meaningful images, links and controls that work with a keyboard, visible focus, readable color contrast, layouts that reflow on small screens, and respect for reduced motion settings.

Accessibility is ongoing work. This site has not had a formal third party audit. If you find a barrier on this site or on a site we built, email guysadwise@gmail.com and tell us the page and the problem. We will work to fix it.

Talk with us

Send the scope, the deadline and any accessibility or procurement requirements, and we will reply by email.